Annual Report – Engineering.

This image illustrates two techniques that helped make an effective story telling image.

This location was very cluttered and messy. This is a common problem for location assignments, so try using a telephoto angle of view to eliminate the mess.  Additionally,  using a silhouette for one of the elements in the story can add to the overall effect of the image.

I started by identifying the visual elements of the story – arranging the elements with a telephoto angle of view to eliminate the mess and dirty clutter.

Next was to light the scene without showing any clutter. Lighting the engineer, the circuit board and antenna was first. A rear kicker light was added to the engineer for separation from the background. The subject of the testing was a large-scale object in the back. I decided not to light the object, but lit the walls behind it to create a silhouette. The engineer and the testing remained the prominent message.

Granted, the craft of photography (creating the view and lighting) can be time consuming. You must be mindful of the message and the reason for the image. You must create the mood and image quality that available light photography would never be able to match.

This image was created for an anniversary, retro issue report, captured with a Hasselblad and roughly 4000 watt seconds of flash power. All images were converted to black and white.  Nowadays, this could be executed with a high resolution DSLR, with a higher ISO and smaller lights. But, the concepts and techniques would be the same.

 

Gear:  Hasselblad, DynaLite and Norman flash.

Motorcycle Hero Shot – trade show displays
This red Yamaha sport bike has an interesting look when viewed from an elevated high frontal position. It reminded me of a space alien with big eyes.  This motorcycle was mounted on a rolling platform.  The base of the platform was covered with diamond plate steel which has a great texture and is a part of the automotive community.
The first decision was to shoot from the high frontal angle and to include the diamond plate as the background.  The second thought process was about lighting the the background diamond plate.  What if the diamond plate was also red — here we go.

The BackgroundLighting:  The solution was to roll the bike and platform into a corner of the show room in front of clean neutral colored walls. Then two DynaLite flash heads were pointed into the walls, one on each side of the motorcycle.  Both flash heads were equipped with red gels. I carry 4 sets of lighting gels on location – diffusion, neutral density, color conversion and color effects.  This lighting was bounced off the wall to illuminate the diamond plate and the exposure had to be adjusted to match the main light on the front of the motorcycle.

The Main Light:  I travel with a Bogen / Manfrotto 3-piece location boom and used one section of the boom to be able to put my DynaLite flash head directly over the camera, centered to the front of the motorcycle.  The motorcycle is a highly reflective subject which would normally require a very large light source – impractical in my situation.  A flash head alone, a very small source, can illuminate the front of the motorcycle producing a very small highlight that is not intrusive. I left the highlight in the shot, but it could have been retouched out in post.

In this stylized shot, two different reflective surfaces were lit to enhance and balance the subject and background with similar color.

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